The Hidden Job Market
Your chances of succeeding in finding the right job are much higher when exploring the hidden job market, as there is hardly any competition. Even jobs that are usually advertised can be filled before being advertised, through cold calling or networking.
Employers spend a lot of time, effort and money on advertising for a new job opening. So if they find the right candidate, without having to advertise or go through the trouble of searching, they will hire that person.
As you would be the only candidate, you will be able to negotiate a higher starting salary.