Using Blog Review Services
If you don’t have the time or patience to contact and negotiate with a blogger directly, using a blog review service like SponsoredReviews or ReviewMe is your logical alternative.
Most of these companies keep 30% to 50% of the gross blog revenue and then pay the blogger themselves, so you can buy hundreds of blog reviews under one simple interface. There are some red flags to look out for in these systems, which will be discussed below.
Flying under the radar
Ideally, the most valuable reviews from blogs should be negotiated and handled without any public knowledge of that blogger accepting payola to write a review or link to your site.
Try contacting bloggers directly, and negotiating reviews on a payment basis, or try sending them a free demo of your product; whether via FedEx or a free download and software license.
If that fails, just wire some money to their Paypal account. By working with the blogger directly, there is less chance of that review being considered a paid review.
How To Buy Blog Reviews for Effective Link Building
Purchasing blog reviews is becoming a part of the overall Internet marketing mix, albeit a controversial one. There are many reasons buying reviews on blogs can be beneficial; such as building brand awareness, social media marketing and when trying to get an honest review from a blogger, testing to see how bloggers or target demographics view your service or product for a substantially lower cost than running a market research group.
For search marketers however, we have to admit that the number one reason to purchase reviews from bloggers (via money, incentives or gifts) is to gain links.
Not only do blog reviews represent an easy way to purchase links to a site, but they also can result in multiple links from each review and the possibility of roadblocking certain keyterm results. As an example, if your company targets a niche industry keyterm, it is possible to use blog reviews and a mix of social media profiles from authority sites to own the search results, pushing your competition off the front page or taking up 40% or more of the front page realty.
Blog reviews are a tricky subject however, and since they are under the microscope of Google and other search engines as a possible form of link buying, some best practices should be examined before starting a blog review campaign, or mixing blog reviews into your link buying strategy.
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